Here is a step by step guide on how to create your story covers with Creatopy’s Instagram story ads maker. Unlike regular Instagram Stories, these Instagram Highlights don’t self-destruct within 24 hours so you can share them with your audience as long as you consider them relevant. Instagram Stories are the 24-hour images and videos you can share with your followers and with highlights, you can keep some of them just below your profile pic, so that people can get a glimpse of your stories are about when they visit your profile.